THE BUZZ

Monday, 04 December 2017 05:41

Trans Not Marketing Tools

Rihanna just gave an important PSA on the exploitation of trans people in fashion marketing campaigns. And suddenly, we stan.
On Wednesday (November 29), a gushing fan proposed via DM that, despite their love for the Fenty Beauty brand overall, the Anti superstar should consider including a "trans girl" in her next ad run, to which the 29-year-old singer replied with a friendly explanation as to why she doesn't deliberately seek out models based solely on their gender identities.
"I've had the pleasure of working with many gifted trans women throughout the years, but I don't go around doing trans castings!" RiRi started, before hitting the nail right on the head with a rationalization against probing the intimate details of a person's identity.

"Just like I don't do straight non transwomen castings! I respect all women, and whether they're trans or not is none of my business! It's personal and some trans women are more comfortable being open about it than others so I have to respect that as a woman myself!"

The beauty mogul in the making then turned her side-eye at the myriad fashion brands, exposing how many corporations tokenize marginalized individuals — trans men and women, and women of color alike — as a "convenient marketing tool" in order to present the illusion of an all-inclusive business model.

"I don't think it's fair that a trans woman, or man, be used as a convenient marketing tool! Too often do I see companies doing this to trans and black women alike! There's always just that one spot in the campaign for the token "we look mad diverse" girl/guy! It's sad!"

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